Communication, marketing & event manager

Communication, Marketing & Event Manager:

The Communication, Marketing & Event Manager at CAS is an important role within the school community and is designed to contribute to the success, growth and reputation of the school.

The post holder will be a true ambassador of the school, providing a professional and appropriately targeted approach to the development of partnerships and community contacts with the purpose and aim being to support mutual development and growth while raising the profile and position of the school.

Key job tasks/duties/responsibilities

BRAND BUILDING AND MARKETING STRATEGY:


This job requires a talented, creative-minded individual to lead and guide the overall strategy for the Casablanca American School’s Brand Building Strategy.

Create, produce, and align an annual marketing plan including management, resources, and budget


COMMUNICATIONS:


Create and coordinate events that build school reputation.

Play an integral part of driving inclusive culture and Spirit acting as PTC Coordinator and help ensure the organization of special school events.

Liaise closely with student clubs to help organize events that help build the CAS Brand through its student leadership, initiatives, and involvements,

Create and Organize School Events that help advertise our school in coordination with all departments such as art exhibits, French plays highlighting French proficiency; lower school and high school musicals, etc…


LEAD GENERATION (SOCIAL MEDIA):


Develop and execute a social media content calendar aligned with the overall marketing strategy and brand building of the school

Manage, Update and Oversee School Website plus all social media platforms including facebook;linkedin; instagram

Create and Build Alumni Network (includes manage LinkedIn Page)